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Visual identity

Flexi Finance Asia, Inc. was established in 2015 in the Philippines to provide affordable consumer finance. The company lacked visual identity and consistent communication. We set a unified visual style – choice of color, font, unifying element – ribbon.

We firmly feel that Flexi Finance, as one of the leaders in consumer finance in the Philippines, has a responsibility to return by helping to maintain these values and improve the living conditions of disadvantaged Filipinos.

Seasonal campaigns are very important for Flexi Finance. The campaigns for the Christmas holidays or the local Sinulog festival were successful, achieved excellent performance and increased the brand’s recognizability.

Mini loan campaigns for Flexi Financial.