White Crayon

We go for those who need it

white crayon 2016

Every year, the Union of the Blind and Visually Impaired organizes a public collection, WHITE PASTELKA, which aims to raise as much money as possible to help the blind and partially sighted who find themselves in a difficult life situation.

The ambassador of the collection in 2016 was a Slovak athlete, dedicated to walking for 20 km and 50 km, world champion and Olympic winner from Rio de Janeiro 2016 Matej Tóth.

This year we also created a comprehensive campaign for the collection – from print media, through social networks to radio and TV spots.

TV spot

The campaign traditionally includes a 30-second TV spot. As a non-actor, Ambassador Matej Tóth undertook this task with a professionalism of his own and managed everything on the 1st floor. Despite the fact that the TV spot was realized with zero budget as PRO BONO of the participating companies, all actors from Matej through the director, cinematographer to post-production did a fantastic job.