Union of the blind campaign

We play for a good cause

white crayon 2015

Every year, the Union of the Blind and Visually Impaired organizes a public collection, WHITE PASTELKA, which aims to raise as much money as possible to help the blind and partially sighted who find themselves in a difficult life situation. The Slovak hockey representative Michal Handzuš became the ambassador of the collection in 2015.

We gladly accepted this challenge and created a comprehensive campaign through the print media, social networks and radio and TV spots.

TV spot

Ambassador Michal Handzuš, as a non-actor, undertook this task with a professionalism of his own and managed everything in the first place. The campaign traditionally includes a 30-second TV spot. Despite the fact that the TV spot was realized with zero budget as PRO BONO of the participating companies, all actors from Michal through the director, cinematographer to post-production did a fantastic job.