White crayon

Victories that help

Seeing with the heart is the greatest victory

The public collection White Crayon, which was supported in 2017 by football player Marek Hamšík, gives hope to blind and partially sighted people. This successful advertising campaign helped with specific visually impaired and invisible contributions of people in the streets of Slovak cities. White crayon helps the blind to return to life. Applause for all who helped.

Advertising campaign with a TV spot

The advertising campaign included a 30-second TV spot. Ambassador Marek Hamšík took on this role with a professionalism of his own and managed everything in the first place. Despite the fact that the TV spot was realized with zero budget as PRO BONO of the participating companies, all actors, from Marek through the director , cinematographer to post-production, did a fantastic job.