Logo for retro car of the future

Back in 2020, a team of automotive enthusiasts approached us to create a brand for their innovative car, which they began to design in response to the deteriorating traffic situation in cities. It is a small petrol / electric vehicle that is two-seater, year-round usable, easy to park, economical, flexible. Eco convertible inspired by iconic retro vehicles from the past, which look cool even today.

So we set out on a journey into the world of car brands, both current and historical, in order to better understand the issues and specifics of this area of design. At the same time, we also had to take into account the client’s condition – retro stylization of the entire design. PS: at the time we received the assignment and when we were working on the designs, there was no photo or visualization of the final vehicle:)