New corporate identity
The civic association Training School for Guide and Assistance Dogs helps people with disabilities to become more independent. Thanks to the help of dogs with special training, clients were able to return to normal life. The organization’s management has decided that after 25 years of operation, the time has come for a new visual identity.
The corporate identity was created sensitively, and after mutual agreement with the client, we kept the original head symbol by Miroslav Cipár. We cleaned the new graphic design and added a new functional lettering. We have replaced the original black color with colors that better capture the essence of what they are trying to do in the association and how they do it – professionally and with the heart.