New identity

Rebranding logo

The company sells only top wines and spirits of the highest quality and premium positioning. The logic of the old “1er wines” logo was based on the French tradition of labeling the quality of grapes. The French call it “Premier” or “1er”. The problem, of course, is that it is illegible, especially for wine connoisseurs.

The demand for the new logo included maintaining “1er” as a symbol of continuity (self-standing) as well as the full name Premier Wines & Spirits. The design preserves the luxury and tradition of premium wines and spirits.