{"id":9000,"date":"2020-03-08T11:49:29","date_gmt":"2020-03-08T10:49:29","guid":{"rendered":"https:\/\/visualcom.sk\/creative\/white-crayon-2015-public-collection-advertising-campaign\/"},"modified":"2022-02-08T19:40:17","modified_gmt":"2022-02-08T18:40:17","slug":"white-crayon-2015-public-collection-advertising-campaign","status":"publish","type":"page","link":"https:\/\/visualcom.sk\/en\/creative\/white-crayon-2015-public-collection-advertising-campaign\/","title":{"rendered":"White Crayon 2015 public collection advertising campaign"},"content":{"rendered":"

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We play for a good cause<\/h1>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.2″ background_color=”#efefef” background_enable_image=”off” parallax=”on” custom_css_main_element=”z-index: 2;”][et_pb_row _builder_version=”4.9.2″][et_pb_column type=”4_4″ _builder_version=”4.3.1″][et_pb_text admin_label=”Text – nadpis Premier\/biela pastelka” _builder_version=”4.9.4″ text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”40px” text_letter_spacing=”1px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”38px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”19%” text_font_size_tablet=”37px” text_font_size_phone=”30px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”0.9em” text_line_height_last_edited=”on|desktop” header_2_font_size_tablet=”36px” header_2_font_size_phone=”29px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

white crayon 2015<\/h2>\n

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Every year, the Union of the Blind and Visually Impaired organizes a public collection, WHITE PASTELKA, which aims to raise as much money as possible to help the blind and partially sighted who find themselves in a difficult life situation. The Slovak hockey representative Michal Handzu\u0161 became the ambassador of the collection in 2015.<\/p>\n

We gladly accepted this challenge and created a comprehensive campaign through the print media, social networks and radio and TV spots.<\/p>\n

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text_letter_spacing=”1px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”19%” text_font_size_tablet=”40px” text_font_size_phone=”39px” text_font_size_last_edited=”on|tablet” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|phone”]<\/p>\n

TV spot<\/p>\n

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Ambassador Michal Handzu\u0161, as a non-actor, undertook this task with a professionalism of his own and managed everything in the first place. The campaign traditionally includes a 30-second TV spot. Despite the fact that the TV spot was realized with zero budget as PRO BONO of the participating companies, all actors from Michal through the director, cinematographer to post-production did a fantastic job.<\/p>\n

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Union of the Blind and Visually Impaired of Slovakia<\/p>\n","protected":false},"author":3,"featured_media":8771,"parent":8846,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[50],"tags":[51,61],"class_list":["post-9000","page","type-page","status-publish","has-post-thumbnail","hentry","category-creative-en","tag-creative-en","tag-tv-spot-en"],"yoast_head":"\nWe play for a good thing with the White Crayon | Creating a comprehensive campaign<\/title>\n<meta name=\"description\" content=\"In 2015, the Union of the Blind and Visually Impaired prepared the White Crayon collection for people in difficult life situations. 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