{"id":10725,"date":"2022-11-21T12:55:37","date_gmt":"2022-11-21T11:55:37","guid":{"rendered":"https:\/\/visualcom.sk\/creative\/visual-identity-for-via\/"},"modified":"2023-03-30T10:04:45","modified_gmt":"2023-03-30T08:04:45","slug":"visual-identity-for-via","status":"publish","type":"page","link":"https:\/\/visualcom.sk\/en\/creative\/visual-identity-for-via\/","title":{"rendered":"Visual identity for via"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” module_class=”novavw” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_header subhead=”Via institute” content_max_width=”63%” content_max_width_tablet=”” content_max_width_phone=”90%” content_max_width_last_edited=”on|desktop” module_class=”novavw2″ _builder_version=”4.16″ title_font=”Montserrat||||||||” title_text_color=”#FFFFFF” title_font_size=”20px” title_line_height=”1.1em” content_text_color=”#FFFFFF” subhead_font=”Montserrat||||||||” subhead_text_color=”#FFFFFF” subhead_font_size=”20px” subhead_letter_spacing=”1px” subhead_line_height=”1.1em” background_enable_color=”off” background_image=”https:\/\/visualcom.sk\/wp-content\/uploads\/2022\/11\/0-VI-Header_2000x1125px.svg” parallax=”on” custom_padding=”||||false|false” custom_css_subtitle=”padding-left: 8px;||transform: scaleX(1.01) scaleY(1.01) !important;||” global_colors_info=”{}”]<\/p>\n

Visual identity for …<\/span><\/h1>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#fef1ea” background_image=”https:\/\/visualcom.sk\/wp-content\/uploads\/2022\/11\/2-VI-2000x1000px-02.svg” background_size=”contain” background_position=”top_right” background_last_edited=”on|phone” background_enable_image_tablet=”off” background_enable_image_phone=”off” background_size_tablet=”contain” custom_css_main_element=”z-index: 2;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Text – nadpis via institute” _builder_version=”4.16″ text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”40px” text_letter_spacing=”1px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”38px” animation_direction=”top” text_font_size_tablet=”37px” text_font_size_phone=”30px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”36px” header_2_font_size_phone=”29px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

VIA INSTITUTE<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”17px” text_line_height=”1.8em” width=”58%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” animation_direction=”top” global_colors_info=”{}”]<\/p>\n

The task of this project was the branding of a new brand, under which Silvia Gallov\u00e1, MCC – an expert in the field of coaching, mentoring and supervision – performs. At the same time, there was a need for a comprehensive visual identity system that would not only use the theme of graphic design, but provide sufficiently diverse tools for both the web and presentations. We designed a new logo, but also a brand identity to suit all the services Via institute offers.<\/p>\n

Already the brand name (Via – from the Latin word for journey) was a great inspiration for the logo design. We are on the road to wholeness and autonomy. We start at one point and work towards another. These two points are a strong element that works well on their own. Their geometric imperfection expresses the malleability of human perception. By combining both elements a dynamic ambigram was created.<\/p>\n

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The main graphic theme is based on a specific colour palette, which includes a vibrant colour palette that goes beyond the stereotypes of pure pastel colours traditionally associated with women. It expresses Silvia’s high expertise, professionalism, dynamism, but also her human approach to her clients.<\/p>\n

The typography consists of a pair of contrasting fonts. A distinctive \ufb02ared serif designed for the main headlines and a simple modern and easy to read sans serif with interesting contextual alternatives for subheadlines and body text.<\/p>\n

These two themes give the brand the right tools to create diverse yet understandable content. They can also be used in illustrations or illustrations combined with photographs.<\/p>\n

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PRESENTATIONS<\/h2>\n

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The project also included presentations as a key tool in client meetings and training sessions, which also received a new look in terms of a new visual brand identity. Simplicity and pure geometry are maintained, using the psychology of colour and the clear symbolism of shapes to help better understand the content of the unifying themes themselves.<\/p>\n

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