{"id":10386,"date":"2022-07-26T12:42:14","date_gmt":"2022-07-26T10:42:14","guid":{"rendered":"https:\/\/visualcom.sk\/digital-marketing\/cbc-online-campaign\/"},"modified":"2022-09-29T14:39:59","modified_gmt":"2022-09-29T12:39:59","slug":"cbc-online-campaign","status":"publish","type":"page","link":"https:\/\/visualcom.sk\/en\/digital-marketing\/cbc-online-campaign\/","title":{"rendered":"CBC Online Campaign"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” module_class=”novavw” _builder_version=”4.9.10″ background_color=”#ffffff”][et_pb_fullwidth_header subhead=”Cord Blood Center” module_class=”novavw2″ _builder_version=”4.9.10″ title_font=”Montserrat||||||||” title_text_color=”#ffffff” title_font_size=”20px” title_line_height=”1.1em” content_text_color=”#000000″ subhead_font=”Montserrat||||||||” subhead_text_color=”#000000″ subhead_font_size=”20px” subhead_letter_spacing=”1px” subhead_line_height=”1.1em” background_enable_color=”off” background_image=”https:\/\/visualcom.sk\/wp-content\/uploads\/2022\/07\/0-CBC-Header_2000x1125px-1.jpg” parallax=”on” background_layout=”light” custom_margin=”-4%||-1%||false|false” custom_padding=”||||false|false” subhead_font_size_tablet=”55px” subhead_font_size_phone=”45px” subhead_font_size_last_edited=”off|desktop” background_last_edited=”on|phone” background_image_tablet=”https:\/\/visualcom.sk\/wp-content\/uploads\/2022\/07\/0-CBC-Header_2000x1125px-1.jpg” background_image_phone=”https:\/\/visualcom.sk\/wp-content\/uploads\/2022\/07\/0-CBC-Header_2000x1125px-1.jpg” background_enable_image_tablet=”on” background_enable_image_phone=”on” parallax_tablet=”off” parallax_phone=”off” background_position_phone=”center_right” custom_css_subtitle=”padding-left: 8px;||transform: scaleX(1.01) scaleY(1.01) !important;||” title_text_phone=”0-PC-BU-Digi-Header_2000x1125px” title_text_tablet=”0-PC-BU-Digi-Header_2000x1125px” alt_tablet=”Biznis \u00favery” alt_phone=”Biznis \u00favery”]<\/p>\n

Online campaign<\/h1>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.10″ background_color=”#e3e3e2″ background_image=”https:\/\/visualcom.sk\/wp-content\/uploads\/2022\/07\/CBC-balon_2000x850px_2.png” parallax=”on” custom_css_main_element=”z-index: 2;”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.9.10″ background_enable_color=”off” custom_margin_tablet=”-18px||-38px||false|false” custom_margin_phone=”-45px||-44px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false”][et_pb_column type=”3_5″ _builder_version=”4.3.1″][et_pb_text admin_label=”Text – nadpis %22Biznis \u00favery%22″ _builder_version=”4.9.10″ text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”38px” text_letter_spacing=”1px” text_line_height=”1.1em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” animation_direction=”top” text_font_size_tablet=”36px” text_font_size_phone=”29px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1em” text_line_height_last_edited=”on|desktop” header_2_font_size_tablet=”36px” header_2_font_size_phone=”29px” header_2_font_size_last_edited=”on|desktop”]<\/p>\n

Cord blood centre<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.9.10″ text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”17px” text_line_height=”1.75em” header_3_font=”Montserrat|300|||||||” header_3_text_color=”#000000″ header_3_font_size=”17px” header_3_line_height=”1.75em” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” animation_direction=”top” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.6em” text_line_height_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”15px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”” header_3_line_height_phone=”1.6em” header_3_line_height_last_edited=”on|phone”]The aim of the campaign is to “reinvigorate the market”, to raise awareness of the options for CBC, especially the more recent options, i.e. the preservation of cord blood together with cord and placental tissue.<\/p>\n

The client’s brief was to create parallel running campaigns with different visual languages. However, these campaigns are linked by a similar colour scheme and the use of the same font.<\/p>\n

We have tried to handle this theme with subtlety and use elements that, while referring to the theme, are not unpleasant even for the more sensitive people.
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Our services just started with the graphic design of the web design itself. Our tasks in this project included analysis, strategy, concept development, UX design, web design, art director services, development and regular service.<\/p>\n

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Cord Blood Center<\/p>\n","protected":false},"author":3,"featured_media":9797,"parent":8882,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[54,62],"class_list":["post-10386","page","type-page","status-publish","has-post-thumbnail","hentry","category-digital-en","tag-digital-en","tag-social-en"],"yoast_head":"\nOnline campaign design | Visual Communication | PPC advertising<\/title>\n<meta name=\"description\" content=\"Creating an online campaign design for a company providing cord blood collection and preservation along with cord and placental tissue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visualcom.sk\/en\/digital-marketing\/cbc-online-campaign\/\" \/>\n<meta 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